Greg Gudorf believes movies and TV shows don’t need to be riddled with sex, violence, and inappropriate language to be entertaining. In fact, they can even be inspirational.

He’s so passionate about this belief, that after leaving his 30-year-career in the technology field, he took on the role of CEO of Pure Flix Digital, building a streaming video-on-demand service focused on faith and family programming.

“When I was in technology, the comments I heard were, ‘wow, you made the battery last longer, nice job!’ What I heard from Pure Flix customers was, ‘Finally, I can watch TV with my kids without having to have my hand on the mute button,'” Gudorf said.

PureFlix.com offers thousands of movies and TV shows that are safe for the whole family. By this fall, it will have launched seven original series, the latest being the sitcom “Hitting the Breaks” which guest stars big names like Rob Schneider, Gianna Simone and Carrot Top. This fall, it’s releasing the first-ever faith-based soap opera, “Hilton Head Island”, starring Antonio Sabato Jr., Donna Mills and Crystal Hunt.

“What we’re trying to do at Pure Flix is not say, ‘go away from the media’, because it’s a fact of life now,” Gudorf said. “Our role now is to make content available that speaks in a positive, uplifting and even inspirational manner.”

Read more on Christian Today