I’ve got a problem with authenticity.

I know this sounds bad, like saying, “I hate kittens.” Or sunshine. Or happiness. After all, authenticity is such a lovely, fluffy, catch-all term. Everyone wants it, and everyone loves it. What’s not to like?

Consider these memes on authenticity:

By choosing to be our most authentic and loving self, we leave a trail of magic wherever we go.

There is nothing more beautiful than your authentic self.

People who are true to their authentic selves have found the secret to ultimate happiness.

Like I say, lovely.

But what does authenticity actually mean?

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